Mukesh Amb., one of the world’s billionaires and the country’s top businessman, is now planning to enter India’s consumer electronics and home appliances market. Reliance Industries Limited (RIL) will now try its hand in both these sectors in India. At present both these markets are expanding rapidly in the country. However, there are foreign brands in this sector as well. Sources close to this development say that at that time, Reliance Industries had started working towards developing a domestic brand. The company will primarily design and develop consumer electronics and home appliance products.
Reliance Industries is currently in the process of finalizing manufacturing contracts with domestic contract manufacturers Dixon Technologies and Onido’s parent company Mirak Electronics. The brand, which was earlier developed by the company as a private label, will now be revived in collaboration with a third party. Reliance Industries is looking to set up its own units for consumer electronics and home appliances products after gaining a stronger hold in the market after the merger.
The company’s retail unit Reliance has recently launched *Vyzer* air cooler. And there are plans to expand into areas like television, washing machines, refrigerators, air conditioners, small appliances and LED bulbs. The company intends to sell these products through its Reliance Digital stores.
It is noteworthy that Reliance has become an important part of your life. From soaps to coffee, cereals, personal care products to clothing and furniture, mobile phones, fuel, media, entertainment, Reliance has presence across all sectors. And now the company has entered the consumer electronics and home appliances market and will be included in your daily life.
