The parent company of Zomato will be rebranded as Eternal Ltd., following board approval, though the food delivery service will retain its original name, according to CEO Deepinder Goyal’s letter to shareholders.
The renaming reflects the company’s evolution beyond its core food delivery business. Goyal explained that after acquiring Blinkit, the term ‘Eternal’ was used internally to differentiate between the corporate entity and the Zomato brand. The timing of the public rebranding coincides with Blinkit becoming a significant part of the company’s growth strategy.
(This is breaking news. More details to follow.)
