In a unique and engaging initiative aimed at promoting railway safety and curbing unsafe behaviors, Western Railway has joined hands with the popular children’s animated franchise Chhota Bheem. The collaboration seeks to address key safety issues such as trespassing, stunts, footboard travel, and the growing trend of making unauthorized reels in railway premises and on trains.
The formal Letter of Collaboration was signed by Vineet Abhishek, Chief Public Relations Officer of Western Railway, and Rajiv Chilakalapudi, CEO and Managing Director of Green Gold Animation Pvt. Ltd.—the creators of Chhota Bheem—during the World Audio Visual & Entertainment Summit (WAVES) 2025 held at the Jio World Centre in Mumbai on Friday.
Under this year-long initiative, characters from the Chhota Bheem universe will be featured across multiple platforms including print, digital, television, radio, posters, and educational programs in schools. The goal is to raise awareness about railway safety concerns such as trespassing, stunt performances, and footboard travel.
Vineet Abhishek highlighted that this collaboration marks a non-conventional yet powerful approach to connect with the masses. “With the help of Chhota Bheem and his friends, we aim to make railway safety education more engaging and accessible to younger audiences,” he said.
The campaign leverages the wide popularity of Chhota Bheem—a character beloved by millions of children in India and around the world—to influence behavior in a positive and lasting way. Western Railway believes that integrating such familiar and trusted figures into public safety messaging can significantly enhance outreach and impact.
A senior Western Railway official stated, “We believe that using familiar and influential characters like Chhota Bheem will help us connect more effectively with younger audiences. Our goal is to instill a culture of safety and responsibility among passengers, while also discouraging risky behaviors that endanger lives.”
“This initiative is part of Western Railway’s broader efforts to enhance public engagement and ensure the safety of commuters. The use of relatable storytelling and animated visuals aims to make safety messages more impactful and accessible” he said.
