Vivienne Westwood, London-based fashion house made its grand debut on April 1, 2025 & unveiling a special capsule collection as they enter India’s luxury market. This exclusive line, created in collaboration with India’s Ministry of Textiles and the Government of Maharashtra, merges the brand’s signature avant-garde style with the richness of Indian craftsmanship.
The upcoming collection will showcase a harmonious blend of traditional Indian textiles such as Khadi, silk, and wool, seamlessly integrated with Westwood’s rebellious yet sophisticated aesthetic. Under the creative direction of Andreas Kronthaler, the brand continues to push boundaries, celebrating both heritage and modernity. Kronthaler describes working with these fabrics as a “pleasure,” acknowledging the depth of artistry embedded in Indian textile traditions.
Commitment to sustainability & artisan empowerment
Vivienne Westwood has long been a champion of slow fashion, and this collaboration reinforces its dedication to sustainability. By working closely with India’s handloom sector, the brand not only reduces its environmental impact but also provides economic opportunities for millions of artisans. The initiative aligns with Westwood’s broader sustainability ethos, supporting fair trade, minimising carbon footprints, and embracing circular fashion practices. Each garment in this collection tells a story of responsibility, ethics, and timeless elegance.
Global luxury brands eyeing India. Know Why
India’s luxury market is witnessing an unprecedented boom, with projections indicating it will reach $14 billion by 2032. No Wonder tip luxury brands are introducine Indian celebrities as brand ambassadors and paving their way in Indian fashion market. Global fashion powerhouses, including Louis Vuitton and Chanel, are increasingly drawn to India’s expanding consumer base, which seeks exclusivity, craftsmanship, and sustainability in their fashion choices. Not only the GenZ but millenials are on to changing their fashion game and keeping up with the change, attracting big names in India.
India’s status as the fastest-growing major economy, combined with its deep-rooted appreciation for textile traditions, makes it a strategic destination for luxury brands. As the global fashion landscape evolves, India’s influence on luxury is set to grow, making it a pivotal player in redefining how style meets sustainability.
