Twitter’s iconic bird logo auction:The iconic blue bird of Twitter, who was once the identity of social media, has now become a part of history. Recently this bird people RR auction It was introduced for auction, where it was sold for $ 34,375 (about 28.5 lakh rupees). This is the same logo that shone on the wall of the old headquarters in Sain Francisco, Twitter. But both the name and identity of the company were changed after Alan Musk was owned.
This bird logo was not only the hallmark of Twitter, but also the cultural heritage of the digital age. Weighing this huge sign weighing 12 feet multiplied 9 feet (3.7 meters by 2.7 m) and 560 pounds (254 kg), it was included in the auction. The RR auction company, which specializes in the sales of rare and collected goods, introduced it as a special attraction. However, the buyer’s identity is still kept secret.
This auction was not just the sale of one item, it was the end of the digital age where Twitter’s chirping was considered one of the most impressive voices of the Internet.
Alan Musk bought Twitter in 2022, became ‘X’
In 2022, the biggest explosion in the technology world occurred when Tesla CEO Elon Musk bought Twitter for $ 44 billion (about Rs 3.65 lakh crore). This deal not only surprised the technical world, but also raised many questions about the future of social media.
Musk decided to give Twitter a new identity – “x”. He not only limited this change to the name or logo, but he also stepped towards completely changing the thinking, mission and vision of the company. Twitter, which Musk now talks about creating “Everything App”, is not just a social media platform but the initial point of a future super app.
Musk had made it clear in a post that the company will soon say goodbye to the Twitter brand and, gradually, all birds. ” And this is what happened. First the name changed, then the logo was removed and now that logo was auctioned.
Shock to investors: Fidelity reduces Twitter evaluation
This major purchase of Alan Musk may be exciting technically, but from commercial terms it did not prove beneficial for everyone. Amid efforts to identify a new brand in the name of X, the company had difficulty winning the trust of the advertisers.
Prominent investor companies such as Fidelity Investments reduced the value of Twitter in their portfolio. The main reason for this was – the decline in the income from the advertisement and the uncertainty in the market over the decisions of the musk.
When a brand makes such a big change, the risk for investors increases. Both the traditional user class and advertisers of Twitter were feeling uncomfortable in this transition.
Bloomberg report: X trying to raise investment again
According to a report by Bloomberg, in February 2024, news came that X platforms are trying to re -invest investment. This came to light when the atmosphere of the presidential election in the US was hot and the news of Donald Trump’s possible return saw a jump in the valuation of Elan Musk’s other businesses.
The X had allegedly started dialogue to raise new funding of $ 44 billion. It is a coincidence that this is the same amount that Musk spent in buying Twitter. This may mean that the company wants to reckle the earlier expenses or there is a plan to increase something new.
Many things related to Twitter have been auctioned earlier also
This is not the first time that things related to Twitter are kept in auction. Alan Musk had also auctioned several items associated with the Twitter headquarters earlier. These included office furniture, kitchen utensils, decorative items and even old logo.
These auctions were not only the sale of physical objects, but also a way to say goodbye to a past era. Every item of Twitter which was once the beauty of an office, has now become a part of history on the collector’s shelf.
