US President Donald Trump’s tariff has created a ruckus in the whole world. The US President has announced a 25 percent tariff on cars coming from abroad. Its biggest impact has been seen on Jaguar Land Rover (JLR), a subsidiary of India’s leading company Tata Motors, as the US is a major market for JLR.
The company is looking for new avenues!
The demand for JLR vehicles in the US has also increased rapidly over the years. Now JLR has also decided to give a befitting reply to America on tariffs. According to the information received, the Jaguar Land Rover has decided to temporarily stop the shipment of its British manufactured cars to the United States to deal with the impact of the tariff. JLR, one of Britain’s largest car manufacturer, is going to take this step from Monday. In addition, the company is also working on ways to reduce the cost of 25 percent US import duty.
Now what will be the next step of the company?
Significantly, the company may currently stop shipment for a month. JLR has 38,000 employees in Britain. Currently, the company is trying to assess the losses caused by Trump’s tariff war. It is being said that JLR already has a stock of cars for two months of supply to America, which will not affect the new tariff. It takes about 21 days for the company to send vehicles from Britain to America. It is expected that in the meantime the company will succeed in finding a new way.
Jaguar land rover cars in America demand
The US government has imposed a 25% tariff on imported cars, which became effective from Thursday. There is a huge demand for Jaguar Land Rover cars in the US. This can be gauged from the fact that the sale of brand has increased significantly in the last few years. The company sold 4,31,733 vehicles in the US in the financial year 2024, 22% more than the 1,22,626 units sold in 2018.
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