SANDRO Paris, the epitome of Parisian chic, announced the opening of its first store in India at the prestigious Jio World Drive, Mumbai in collaboration with Reliance Brands Limited (RBL). This marks a significant milestone in the brand’s global expansion, bringing its signature blend of effortless elegance and contemporary craftsmanship to discerning Indian shoppers. The store will present SANDRO’s Holiday collections for both women and men.
Founded in 1984 by Evelyne Chetrite and her son Ilan Chetrite, SANDRO has built a legacy rooted in understated luxury and a modern aesthetic that seamlessly bridges classic and contemporary styles. Inspired by Evelyne’s Moroccan heritage and Parisian influences, the brand celebrates timeless sophistication with an urban edge. SANDRO embodies authenticity and generosity, reflecting the warmth and vision of its founders.
The Mumbai boutique at Jio World Drive, spanning 1600 square feet, mirrors SANDRO’s flagship stores worldwide, blending poetry and artistry with respect for people and the environment. SANDRO’s store concept originally debuted in Paris on rue Saint-Honoré, an intimate and chic space that combines warm tones, soft materials, and eco-conscious design, offering a luxurious yet welcoming showcase for SANDRO’s ready-to-wear collections and accessories.
Designed with refined materials like travertine and sustainably sourced wood, the space embodies the brand’s minimalist ethos. Warm lighting, curated zones for menswear and womenswear, and artisanal touches such as marmorino walls and Portuguese ceramics create a welcoming, intimate shopping experience.
“SANDRO’s eager to connect with India’s dynamic, fashion-forward youth, who appreciate quality and style, and look forward to building a close relationship with this vibrant new audience to become a part of their fashion journey. This opening in India, is paving the way for broader expansion in South Asia. Reliance Brands has a demonstrated successful track record and is the perfect partner for us. We are excited to welcome RBL to the SANDRO family” said Isabelle Allouch, SANDRO’s Global CEO.
To celebrate its Indian debut, SANDRO will showcase their Holiday collection with a seamless blend of elegance and modernity, featuring rich textures, intricate embellishments, and classic silhouettes reimagined with contemporary touches. From rhinestone-studded tweed jackets to pleated trench coats, every piece embodies refined craftsmanship and timeless style. The collection showcases a refined palette of black, navy, brown, and grey, expressed through a sophisticated selection of Italian Cashmere jumpers, overshirts, and jackets. Designed for versatility, the collection offers an array of statement pieces for both men and women that transition effortlessly from day to night, capturing the essence of Parisian sophistication.
