In Ambala two friends, Radhika Cheema and Sargam Chawla, launched the Rajsee Brand on Sunday at Pooja Complex. The store, Rajsee Ethnic Essential, offers traditional wedding clothes for both brides and grooms, tailored to their preferences. At the launch, popular Punjabi singer Jasbir Jassi and Radhika Cheema’s brother, business tycoon Sanjeev Juneja, were also present. The brand’s directors, Radhika Cheema and Sargam Chawla, shared that the brand is especially started for brides and grooms. They have turned their 20 years of friendship into this brand.
Radhika mentioned that she has always had an interest in art and creativity, while Sargam has experience in clothing, which led them to start the Rajsee brand. She further explained that Rajsee is going to offer a variety of ethnic outfits for every bride according to her preferences. Radhika shared that their goal is to expand their store nationwide, with plans to eventually start its franchises across India. Sargam added that every bridal outfit will adhere to traditional customs and rituals. There will be a special variety for weddings, and garments will be customized based on the bride’s desires. The variety available in the store will be designed in Mumbai, which will include lehengas, shararas, and other artwork-based outfits.
On this occasion, popular singer Jasbir Jassi remarked that even small towns are becoming global and congratulated both Radhika and Sargam on their success.
