PETA India’s ‘Go Vegan in 2025’ billboard at Lokhandwala Complex, Mumbai, promoting compassion and ethical eating | File Photo
Mumbai: Ahead of the New Year, People for Ethical Treatment of Animals (PETA) India has erected a towering message in Mumbai and other major Indian cities, appealing to passersby to make 2025 a year of compassion and change, by eating vegan. PETA India has erected a billboard featuring animals asking people to let them live by accepting veganism in 2025.
PETA India, an animal rights organisation promoting veganism, has launched a billboard campaign in major Indian cities asking people to go vegan. The billboard campaign features a cow, a buffalo, a piglet, a rabbit, a goat, a chicken, a chick and lambs with the message – ‘Keep Us Alive In ‘25. Please, Go Vegan’.
Under the campaign, a billboard has been erected in Mumbai’s Lokhandwala Complex. The organisation aims to remind people coming across the billboard that meat comes from animals who had feelings, faces, and who wanted to live.
Dr Kiran Ahuja, manager of vegan and corporate projects at PETA India, said, “Each vegan saves the lives of up to nearly 200 animals a year by simply not eating products made from their bodies. It is really that easy to save thousands of animals’ lives in our lifetimes.”
PETA India had earlier revealed in its video exposé Glass Walls about how animals like chicken, goats, cows, buffaloes, pigs and fish are tortured before slaughtering them for human consumption.
PETA India also claimed that each person who goes vegan also reduces their risk of suffering from heart disease, diabetes, obesity, and cancer, and helps prevent future pandemics. It said that SARS, swine flu, bird flu, and COVID-19 had spread to humans from confining and killing animals for food.
It also cited a United Nations report which concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe.
