Patanjali: How did Patanjali save Ayurveda and change it for a new time?

Patanjali Ayurved has changed the way people in India think about health and fitness. Baba Ramdev has introduced Ayurveda with modern science and introduced the whole world. As a result, large foreign companies have faced strict competition. When Baba Ramdev and Acharya Balakrishna started Patanjali in 2006, they would not have even imagined how this company would change India’s multi-dollars business. But we will tell you how Patanjali has saved Ayurveda and has made it favorable to today.

How did Patanjali change the lifestyle of the people?
When Patanjali Ayurved started, he initially sold only Ayurvedic medicines called ‘Divya Pharmacy’. But later under the Patanjali brand, the company also launched toothpaste, shampoo, soap and other daily use products. Of these, “Dantakanti” toothpaste became very popular and became Patanjali’s hero product.

Patanjali’s products became so popular that the sale of toothpastes already available in the market also decreased. As a result, big companies felt the need to launch the “Ayurvedic version” of their famous brands. In this way, Patanjali not only sold the products, but brought Ayurveda back into the lives of people and improved their lifestyle.

How did Patanjali win the trust of the people?
Indians have always been aware of the quality of spices, grains and home remedies. Earlier people considered Ayurveda to be a cure for grandmother-grandmother or old doctors. But Patanjali believed this and started convincing people that their products are pure and have been prepared in Ayurvedic way. Baba Ramdev made people visit the factories of the company through the video, resulting in the confidence of the people.

Apart from this, Patanjali also changed the old ways of marketing. Initially, the company did not sell its products in the mall or general store, but opened a special store named “Patanjali Stores”. Ayurvedic doctors were also placed at these stores, who used to conduct free tests, provide Ayurvedic treatment and advised people about the use of Patanjali products.

Patanjali modernized indigenous products.
Earlier people used to hesitate to use tips like Amla and Giloy, but Patanjali launched these prescriptions in the market as ready-to-drink juice. This increased the enthusiasm among people to buy Ayurvedic products, as they can now use them easily and without any hassle.

Here Ayurvedic herbs like Ashwagandha and Triphala were presented not only as powder, but also as tablets, making the product easy to use. Even during the time of Kovid-19, Patanjali launched immunity booster products, increasing people’s confidence in Ayurveda.

Why did people adopt yoga and Ayurveda so soon?
Baba Ramdev was already a famous yoga guru and when he joined Patanjali, the feeling of confidence among the people also increased and his faith in Ayurveda also strengthened. Yoga is very useful for health, and yet Baba Ramdev connected Ayurveda with Yoga through Patanjali. Therefore, people started believing that both Yoga and Ayurveda can together improve their health. As a result, people started using it in their daily life.

During this time people around the world were seen getting attracted towards Ayurveda and Yoga. The United Nations declared 21 June as International Yoga Day, resulting in more recognition in Yoga and Ayurveda in the world.

Patanjali has received approval from people by converting ancient traditions into modern lifestyle through a combination of Ayurveda and Yoga, which is becoming beneficial for people’s health and lifestyle today.