Mumbai: New Zealand Prime Minister Christoper Luxon announces a series of initiatives in Mumbai to strengthen tourism ties between New Zealand and India. Tourism New Zealand has committed to boost Indian arrivals through a combination of strategic alliances and seasonal travel initiatives.
New Zealand PM Luxon, who is on his visit to India, attended the travel and tourism reception hosted by Tourism New Zealand in Mumbai on Wednesday.
About The Initiative
The initiative aims to make it easier than ever for Indian travellers to discover, visit, and experience New Zealand’s breathtaking landscapes, and immerse themselves in the unique culture and warmth of the country. A series of initiatives were announced to remove traditional barriers, streamline booking processes and create compelling new reasons for Indian visitors to choose New Zealand as their premier holiday destination all year round.
Tourism New Zealand, Auckland Airport and Air New Zealand signed a Memorandum of Understanding (MoU) committing investment to a joint seasonal marketing campaign to build demand and drive off-peak visitation to New Zealand. This joint investment underscores the shared ambition to strengthen New Zealand’s position as a preferred destination for Indian visitors, specifically during the autumn, winter and spring seasons.
Recognising the valuable role played by the travel trade industry, joint venture agreements were also signed with nine Indian travel partners. These collaborations are expected to drive visitation via curated travel experiences specifically designed to meet Indian traveller preferences, with particular focus on promoting New Zealand’s winter and spring seasons.
An exclusive integrated winter campaign was also announced, combining compelling media content with promotional travel packages. This initiative is said to inspire Indian visitors through strategic digital media placements while offering immediate conversion opportunities through travel partners featuring New Zealand’s breathtaking snow-capped destinations, adventure sports, and luxury stays during the winter season.
Statement Of René De Monchy, Chief Executive Of Tourism New Zealand
René de Monchy, chief executive of Tourism New Zealand said, “India is one of New Zealand’s fastest-growing markets, with holiday visitor numbers experiencing double-digit growth, and huge potential to keep growing. We are focused on enhancing these commercial partnerships and through improved connectivity and strategically targeted high-impact marketing campaigns, we are keen to convert this interest into bookings and visitation.”
“Tourism remains a cornerstone of New Zealand’s economy, the second-largest export earner behind only agriculture. With Indians typically travelling outbound during their key holiday periods that align perfectly with New Zealand’s traditionally quieter seasons, we see a significant opportunity for medium and long-term growth as a preferred, premier holiday destination for Indian visitors all-year round,” Monchy added.
