News India Live, Digital Desk: New video feature: Netflix is now going to launch an exciting new feature for mobile users, which will prevent users from going on platforms like YouTube shorts, Instagram Reels and Tiktok. The company has announced to conduct a mobile-only vertical video feed test, which will feature Netflix original shows and small video clips of films.
How will this feature work?
This feature will be like Instagram Reels and YouTube shorts, in which users will be able to watch the video vertically. If you like the video, they can be saved in “My List”, and will also get the facility to share with friends.
Users will get personalized content
NETFLIX reported that these video will be seen on the basis of the user’s choice. These will be selected from the “Today’s Top Picks For You” section. That is, if you see the shows of comedy, thriller or romance category, then you will see more video clips related to it.
Users’ time to spend the time on the app is a target
This new feature of Netflix is part of the strategy of maintaining users longer on the mobile app. The trend of watching small video clips is growing rapidly, which Netflix also wants to redeem. In the coming few weeks, this feature will be launched for globally iOS and Android users.
This feature will be different from the earlier feature
Earlier in 2021, Netflix launched a feature called “Fast Laughs”, which only consisted of comedy videos. But this new feature will not be limited to comedy, but it will also get clips of drama, thriller, romance and other categories. This will give users a chance to explore the extensive content library of Netflix.
Will be able to watch the whole film or show directly
With these short video clips, you can directly watch the same film or show or save it later. This will facilitate those who are unable to decide which show or film ahead.
Big changes for TV users too
Netflix is bringing new changes for mobile as well as TV users. The new design of the TV homepage will come, in which the navigation bar will be up and selected attractive titles will be seen in big tiles. Hover on a title, its preview, details and labels like “Top 10” or “Highly Rewatched” will be seen. This update will also be rolled out soon.
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