In the first quarter of the 2025 tourism season in Goa, the arrival of tourists has seen an increase of 10.5% year after year. 28,51,554 tourists were registered in the first quarter of this year, while the number will be 25,80,155 in the first quarter of 2024. This continuous speed reflects development in Goa globally, culturally rich and year -long -lasting tourist economy.

At the center of this growth is the three-dimensional strategy of the tourism department of the Government of Goa-strengthening publicity in major and emerging markets, expanding international air connectivity and diversifying tourism offers.

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Extended connectivity and market access

The strategic aviation partnership has opened the doors of the new endowed capabilities. Air India Express, which already had a direct connectivity with Dubai, is now connecting Goa directly to Kuwait and Abu Dhabi. This growth has been supported by relations with Gulf Airlines and efforts to reach transit markets in the Middle Eastern aviation centers – which is an important step in coordination of the state center in view of the current bilateral obstacles.

Global advertising and trade partnership

Goa Tourism has made a strong penetration in new markets through a physical presence in targeted campaigns and major events – including WTM London, ITB Asia (Singapore), Tashkent International Tourism Fair and recently held in Dubai 2025.

In WTM London, Goa proudly participated in the Chalo India Global Diaspora initiative launched by the Government of India, which aims to encourage the members of the Indian Diaspora to bring foreign friends to India. This initiative is in line with Goa’s strategy to target high -value travelers and cultural ambassadors globally.

The foundation of a long -term tourist bridge between the United Arab Emirates and India was laid in high -level meetings with Consul General and Regional Tourism stakeholders of India in ATM Dubai. Goa has been established as a premium destination – not only for relaxation but also for cultural, health and family walks, it was strongly displayed.

With a variety of products, the Goa XI pilgrimage is restoring itself with spiritual centers, welfare and Ayurveda retreat, internal adventures and experiences of the villagers. It attracts especially conscious travelers, global courageous people and domestic off-season tourists-monsoon tour packages are becoming popular in the Middle Eastern markets.

Food and Cultural Festival of Goa such as Deep Parv, Raponkaracho See Food Festival, Chikhal Kalo, Sanjav, Festavista and Spirit of Goa and Heritage Festival have strengthened local participation, and have also attracted experienced tourism beyond the coast.

Industry participation despite seasonal uncertainty

While the Easter usually declines in April after Easter, traditionally performs well in May due to school holidays and domestic holiday trips. However, the current regional uncertainties have created some uncertainty over the demand for the future. As a solution, the tourism department has held meetings with representatives of hospitality, transport, travel services and alternative housing, to review the booking pattern of May-July and identify collaborative steps to reduce any possible recession. The goal of these discussions is to create flexibility, increase shared visibility and ensure the alignment of industry in the upcoming season.

Tourism for inclusive growth and impact

With initiatives such as homestay policy, support for women-led tourism initiatives, and inclusion of village-based tourism in the tourism economy, Goa is ensuring that tourism benefits are widely distributed. The tourism department is also working to integrate alternative houses in formal ecosystems, including promoting quality, accountability and long -term participation.

Rahul Dev

Cricket Jounralist at Newsdesk

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