In the first quarter of the 2025 tourism season in Goa, the arrival of tourists has seen an increase of 10.5% year after year. 28,51,554 tourists were registered in the first quarter of this year, while the number will be 25,80,155 in the first quarter of 2024. This continuous speed reflects development in Goa globally, culturally rich and year -long -lasting tourist economy.
At the center of this growth is the three-dimensional strategy of the tourism department of the Government of Goa-strengthening publicity in major and emerging markets, expanding international air connectivity and diversifying tourism offers.
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Extended connectivity and market access
The strategic aviation partnership has opened the doors of the new endowed capabilities. Air India Express, which already had a direct connectivity with Dubai, is now connecting Goa directly to Kuwait and Abu Dhabi. This growth has been supported by relations with Gulf Airlines and efforts to reach transit markets in the Middle Eastern aviation centers – which is an important step in coordination of the state center in view of the current bilateral obstacles.
Global advertising and trade partnership
Goa Tourism has made a strong penetration in new markets through a physical presence in targeted campaigns and major events – including WTM London, ITB Asia (Singapore), Tashkent International Tourism Fair and recently held in Dubai 2025.
In WTM London, Goa proudly participated in the Chalo India Global Diaspora initiative launched by the Government of India, which aims to encourage the members of the Indian Diaspora to bring foreign friends to India. This initiative is in line with Goa’s strategy to target high -value travelers and cultural ambassadors globally.