Mumbai: Mumbai-based Content creator Rajveer Singh (@rajveer.live) is on a mission to create a national record by becoming the first influencer to complete a luxury road trip staycation across every The LaLiT property in the country. But what’s drawing attention isn’t just the scale of the journey—it’s his decision to stand by Kashmir in the face of recent tragedy.
Despite national mourning following the unfortunate killing of tourists in Pahalgam, Singh chose not to cancel the Srinagar leg of his 36-day journey. Visiting Kashmir, he said is his heartfelt tribute to the spirit of Kashmir, the strength of the Indian Army, and the message that fear must not dictate the future of Indian tourism. As per schedule, he visited Kashmir on May 4.
About The Campaign
Titled ‘Rajveer X India’s Luxury Drive’, the journey was flagged off on April 13 from The LaLiT Mumbai in the presence of prominent dignitaries and industry leaders. Over five weeks, Singh will travel in a customized tricolor-themed luxury caravan created by Camper Wheels, covering 14 major cities while documenting India’s vibrant hospitality, culture, and infrastructure.
This campaign is supported by the Ministry of Road Transport and Highways and partnered with The LaLiT Group as the official hospitality partner, offering exclusive two-night stays at all their properties across the country. Other key partners include JioNews, Hollyland, Bright Outdoor Media, French Essence, and more.
“India stands with Kashmir. Through my visit I aim to remind the country—and the world—that Kashmir’s natural beauty, rich culture, and warm people deserve support, not silence,” Singh said. Along the route, he has been sharing insights into India’s travel landscape. He rated the Kerala-to-Goa stretch as the best highway in terms of scenic beauty and comfort. He also praised the Udaipur-to-Jaipur night drive for its safety, good lighting, and smoothness. In contrast, he criticized the Goa-to-Mumbai highway as unsafe and poorly maintained, particularly for night driving, citing it as the most difficult leg of the journey so far.
The campaign is set to produce a substantial volume of digital content. More than 150 Instagram Reels will be created to showcase highlights of the journey. Over 50 long-form YouTube videos and Shorts will offer deeper storytelling. Additionally, more than 1,000 Instagram Stories will provide real-time updates and personal moments from the road. All visuals are being captured by cinematographers Sahil Khapade and Harsh Mhatre, with post-production handled by Designistic Media to ensure cinematic quality throughout the campaign.
Singh describes the initiative as more than just a road trip. “It’s a journey of hearts, highways, and heritage,” he says. “I want every Indian to rediscover their country, not just through destinations, but through the experiences that shape who we are.”
