Mahindra has partnered with Dolby Laboratories to introduce Dolby Atmos in its Electric Origin SUVs, BE 6 and XEV 9e, marking a significant milestone as the first Indian automaker to integrate this immersive audio technology into its electric vehicles. The partnership aims to redefine in-car entertainment by offering an unparalleled audio experience.
Dolby Atmos will be accessible through the Gaana app, integrated into the SUVs’ infotainment systems, delivering a studio-like sound experience for drivers and passengers. This collaboration elevates the listening journey, bringing unmatched clarity and depth to music, podcasts, and more. With this innovation, Mahindra is setting a new standard for premium in-car entertainment in India, blending cutting-edge audio technology with its electric SUV lineup.
Mahindra BE 6 | Mahindra Electric Origin SUVs – Twitter
Mahindra BE 6 and XEV 9e come equipped with a premium 16-speaker Harman Kardon audio system as standard, designed to deliver an immersive in-cabin audio experience. The front seats feature three-way speakers with tweeters, mid-range drivers, and woofers for precise sound output. At the center, Harman’s patented Unity Speaker ensures seamless audio balance, while high-fidelity mid-range speakers provide rear surround sound. Enhancing the experience further, the system includes a powerful subwoofer and two ceiling-mounted speaker drivers, which, combined with Dolby Atmos, create an unparalleled, studio-like sound environment for passengers.
Mahindra BE 6 and XEV 9e SUVs to Offer Premium Dolby Atmos Sound System |
R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited said, “The BE 6 and XEV 9e embody Mahindra’s vision of delivering extraordinary experiences across every aspect of driving. By integrating Dolby Atmos, we are setting a new benchmark for in-car entertainment, ensuring that every journey is not only seamless but also truly immersive.”
Mahindra XEV 9e | Mahindra Electric Origin SUVs – Twitter
Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers in India. Dolby Atmos in Mahindra’s Electric Origin SUVs – BE 6 & XEV 9e, will take the car journey to an entirely new level by transforming the interior cabin into an entertainment space that brings consumers closer to the content they love. With Dolby Atmos, every ride will be an extraordinary experience that complements the unlimited potential of the Mahindra BE 6 and XEV 9e.”
