The Chinese Lunar New Year is just around the corner, and the world is gearing up to welcome the “Year of the Snake” with a hint of style. With the Spring Festival falling on January 29, 2025, this year’s sixth animal in the zodiac, the snake, has inspired some of the most luxurious fashion houses to create exclusive collections that honour this cultural celebration.
In Chinese culture, the snake symbolises wisdom, transformation, and introspection, holding deep cultural significance. Keep reading as we take a closer look at each of their capsule collections.
Vivienne Westwood
Vivienne Westwood’s snake-inspired earrings | Instagram
The British fashion label Vivienne Westwood has created a stunning limited-edition jewellery collection that honours the Year of the Snake with bold serpent motifs. Highlights in this collection include intricately designed snake chokers, coiled rings, bracelets, and earrings adorned with the brand’s signature orb charm.
Chloé
Chloé snake belt | Website
The French luxury house Chloé has incorporated its signature snake symbol across an exclusive range of ready-to-wear styles and accessories. “Accents of red evoke the festive spirit, bringing good luck for the New Year,” states Chloé’s website.
Vacheron Constantin
Métiers d’Art collection watch | Instagram
Swiss luxury watchmaker Vacheron Constantin pays homage to the Year of the Snake with its Métiers d’Art collection. The meticulously crafted timepieces feature snake-inspired engraving. These elegant watches represent the essence of the zodiac while remaining timeless collectibles.
Dior
Dior collection | Website
Under Maria Grazia Chiuri’s vision, Dior has embraced celestial beauty to celebrate the Year of the Snake. Their gold and white collection spotlights the Serpens constellation, extending across ready-to-wear, fine jewellery, and watches.
Bulgari
Bulgari’s snake necklace | Instagram
Renowned for its iconic Serpenti line, Bulgari takes the celebration to new heights with the “Serpenti Infinito Exhibition” in Shanghai, China. The collection’s snake-themed pieces exude luxury and sophistication, further emphasising Bulgari’s deep connection with the serpent motif.
Loewe
Loewe’s snake-themed collection | Instagram
Loewe’s snake-themed collection showcases a unique blend of traditional Chinese crafts and contemporary aesthetics. Collaborating with third-generation Chinese enameller Xiong Songtao, the collection includes cloisonné necklaces featuring snake, monkey, and cloud motifs.
Gucci
Gucci Blondie bag | Website
Ace Italian luxury brand Gucci has long featured snakes as a star design element. For this Lunar New Year, Sabato De Sarno, Gucci’s Creative Director, narrated the story of two families coming together in the brand’s campaign video. Their Gucci Blondie bag, in a bold red hue, is perfect for the festive season as it symbolises good fortune.
