Over the past year and more, e-commerce and particularly quick-service delivery companies like Blinkit, Instamart and Zepto have had a monumental impact on the larger commercial landscape. Festivities are often that time of the year when these platforms flourish with a staggering number of orders.
Kunal Kamra Takes On Blinkit Boss
A similar surge was experienced yesterday, December 31, on the eve of the new year. Blinkit’s Albinder Dhindsa, as is his usual practice, shared a post on X, which included the status of the number of orders that had been placed on new years Eve.
In his post, Dhindsa said, “1,22,356 packs of condoms. 45,531 bottles of mineral water. 22,322 Partysmart. 2,434 Eno, are en route right now! Prep for after party?”
Reacting to this post, comedian Kunal Kamra, who had previously, infamously taken on Bhavish Aggarwal in a much-publicised online kerfuffle, raised a question to Dhindsa.
Kamra sardonically enquired of Dhindsa, “Can you also enlighten us with data on the average wages you paid your “Delivery Partners” in 2024.”
This post was shared on December 31. Although Dhindsa did not respond to this question raised by Kamra, the Puducherry-based comedian followed up on the issue.
Kamra, in another post, in the first day of the new year shared an elaborate thought of what according to him was the state of delivery partners in the country.
Dark Side Of Delivery
In his new post he said, “While we enjoy the convenience of quick commerce I’d like my first tweet of 2025 to be about the dark side. Platform owners exploit gig workers & they aren’t job creators.”
After accusing platform owners of exploiting delivery partners, Kamra compared them to those landlords, who do not even own the land.
Kamra doubled down and said, “They don’t have a bone of creativity or innovation all they do is exploit people by offering them freedom that they can’t afford while giving them wages that can’t meet their aspirations.”
Kamra concluded his post on a grave note, and remarked, “They are thugs that are using data as oil without paying for the oil fields. Someday there will be regulation that humbles them.”
