Kia India has made a strong start to the year with the launch of the Syros SUV, which has already secured over 20,163 bookings. The growing demand highlights the model’s popularity in the competitive SUV segment. Petrol variants have attracted 67% of buyers, while 33% have opted for diesel-powered versions. Higher-end trims are in demand, with 46% of customers choosing top-spec variants. Among color choices, Glacier White Pearl leads with 32% of bookings, followed by Aurora Black Pearl at 26% and Frost Blue at 20%.
Kia opened pre-bookings for the Syros on January 3, 2025, before officially launching it on February 1, 2025, with prices ranging from Rs 8.99 lakh to Rs 16.99 lakh (ex-showroom). Buyers looking for additional safety features can opt for the ADAS package, available for an extra Rs 80,000 on the top variant. Designed for urban drivers, the Syros combines a bold exterior, a premium cabin, and advanced technology, setting new standards in the sub-compact SUV segment.
Kia Syros |
Kia has packed the Syros with advanced technology, making it one of the most feature-rich SUVs in its segment. It introduces a segment-first Over-the-Air (OTA) software update system, enabling automatic updates to 16 vehicle controllers without the need for a dealership visit—an innovation usually seen in luxury cars. The SUV also comes with Kia Connect 2.0, offering over 80 connected features for enhanced convenience and intelligent vehicle management.
Additionally, Kia has introduced Kia Connect Diagnosis (KCD) for remote vehicle health checks and Kia Advanced Total Care (KATC) to provide proactive maintenance alerts. Safety is a key focus, with 18% of buyers opting for the HTX+(O) variant, which features Level-2 ADAS with 16 autonomous functions. Premium additions such as a 30-inch Trinity Panoramic Display, a dual-pane sunroof, 64-color ambient lighting, and first-in-segment rear seat recline, slide, and ventilation further elevate the Syros’ appeal.
Kia Syros |
Hardeep Singh Brar, Sr. Vice President & National Head Sales & Marketing, said, “We are truly delighted by the exceptional response to the Syros in such a short period. Syros launch was a defining moment in our Kia India journey, underscoring our commitment to redefining automotive excellence. With its cutting-edge technology, bold design, and pioneering features, the Syros represents our relentless pursuit of innovation and customer satisfaction. The significant preference for our HTX & above trims is a testament to the discerning taste of Indian customers, who increasingly seek sophistication, advanced technology, and unparalleled comfort. We are confident that Syros will not only set new benchmarks for the industry but will also become a disruptor in the sub-compact SUV segment.”
