News India Live, Digital Desk: Karnataka Govt Statement: A big controversy has arisen over signing actress Tamannaah Bhatia for the famous Mysore sandal soap by the Karnataka government. The actress has been signed for this advertisement for two years.
Tamannaah, who mostly works in Telugu and Tamil films, has been signed for Rs 6.2 crore. She has been selected for this advertisement compared to other actresses like Pooja Hegde, Rashmika Mandana and Deepika Padukone. While many people have criticized the move on social media, the Kannada film industry has also joined the move.
Minister defends government’s decision
Defending the government’s decision, Industry Minister MB Patil said that this decision has been taken after fully research. He said that there is a lot of discussion in the selection of brand ambassadors. Talking to The New Indian Express, filmmaker SA Chinne Gowda said that Kannada also has many film stars, who have fans across the country.
Pointing to the fact that it was an independent decision taken by the PSU board, the minister said that many factors, including social media presence, are taken into consideration before making such decisions. “We want to reach Rs 5,000 crore by 2030, for which we need good marketing. Tamanna has an impressive digital reach with 2.8 crore followers,” the newspaper quoted him further saying this. It is worth noting that in 2006, KSDL signed a contract with former India cricket captain MS Dhoni for two years. However, he went to court for a legal battle in which KSDL lost.
SA Chinne Gowda, who has also been the president of the Karnataka Film Chamber of Commerce (KFCC), said that Kannada cinema has the best actors and actresses who have an all -India appeal. He said, “Despite this, bringing someone from outside Karnataka shows his disrespect towards the language.”
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