Global music icon Jackson Wang is making waves once again with the release of his latest single, “GBAD”, a track that marks a striking departure from his people-pleasing past. The song arrives as a precursor to his much-anticipated album, Magic Man 2, set to drop in 2025.
Produced by Grammy-winning powerhouse Dem Jointz, “GBAD” delivers an alt-R&B sound infused with laid-back, jazzy production. The lyrics reflect Jackson’s evolution,shedding the need to be constantly available for others and instead prioritizing his own well-being. The song boldly embraces the discomfort that can come with setting personal boundaries, even if it means being miscast as the antagonist in someone else’s narrative.
A visual feast with surreal feast
Accompanying the single is a thought-provoking music video directed by Rich Lee. The visual transports viewers to an idyllic yet uncanny town where Jackson’s Magic Man persona is perpetually expected to play the hero. However, as he repeatedly comes to the rescue, he is met with indifference, leaving him feeling unseen and unappreciated. The darkly comedic yet melancholic storyline mirrors Jackson’s personal experiences of emotional exhaustion and the struggle of always being there for others.
Magic Man 2
Jackson Wang’s upcoming album, Magic Man 2, promises to be his most introspective project yet. Divided into four chapters, the album will explore the various stages of grief, moving from denial and self-destruction to eventual acceptance and liberation. His first single from the album, “High Alone”, set the tone for this deeply personal journey, delving into themes of isolation and self-destructive tendencies. The song resonated worldwide, topping Apple Music charts in 22 countries and regions.
A Cultural Powerhouse
Jackson’s influence extends far beyond the music industry. With a staggering 100 million followers on social media, he is the most-followed Chinese artist on Instagram. His impact reaches into fashion and sports, as he serves as Creative Director for Nike and Jordan and is a global ambassador for Louis Vuitton, Cartier, and Hennessy. His ability to seamlessly blend artistry, style, and branding has cemented his place as one of the most dynamic figures in entertainment today.
With Magic Man 2, Jackson Wang is not just evolving musically, he is breaking free from expectations and embracing his most raw and authentic self. As he continues to push creative boundaries, this album is set to be a defining moment in his career, offering fans an unfiltered look into his struggles, triumphs, and ultimate self-discovery.
