Popular smartphone brand Reality among Indian youth and world famous Eston Martin Formula One® team has announced a three -year important strategic partnership. Under the agreement, the two brands have come together to create a co-branded model, ‘Reality GT7 Dream Edition’, which will be launched globally in Paris on 27 May.
Reality has always introduced innovative, functional and design-centered smartphones for young users. This partnership with Eston Martin, known for accurate engineering and premium design, is another example of Reality’s commitment to technology. The special model ‘Realme G T7 Dream Edition’ stars Aston Martin’s prestigious “Scarb Wings” design and “Eston Martin Green” color, which is attractive and distinctive as the car brand.
Commenting on the partnership, Reality CEO Sky Lee said, “This partnership with the prestigious racing team like Eston Martin Aramco is a unique combination of innovation and quality for us. Our principles and targets align and we have the opportunity to provide a unique experience to our customers.”
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Aston Martin Aramco Formula One Matt Chapman, head of the team’s licensing and merchandise, said, “We are very happy to present our first co-branded phone with Reality. GT7 Dream Edition is a great mix of technology, design and performance.” The next phase of this partnership will be even more interesting, in which the company is planning to launch two new co-branded smartphones every year. This will provide more premium and sporty touch in the GT series of Reality in the coming days. More important information about ‘GT7 Series’ and ‘Dream Edition’ will be revealed in the global launch program to be held in Paris on May 27.