Jeep India sells a total of 4 models in the Indian market, which all fall into the premium and luxury segment. However, the company’s sales are less than expected due to expensive prices and limited customer class.

The company’s second lowest sales were recorded in February 2025 in the last 6 months.
Jeep Grand Cherokee became the lowest selling car to get only 12 customers.
Not a single unit was sold from September 2024 to January 2025!

The company is offering a huge discount of up to ₹ 3 lakh on this to attract customers.
The option to buy SUV on EMI is also being given – EMI of ₹ 84,166 for 84 months!

Ex-showroom price: ₹ 67.50 lakh

Design and exterior of Jeep Grand Cherokee

Sharp and bold design with slimmer headlights and tail lights
Jeep’s Signature 7-Slat Grill and ‘Jeep’ logo
Square-off wheel arch and body cladding
20-inch metallic alloy wheels
Rear Windshord with Chrome Slighten

Many new elements have been added to the design to give SUV a premium and muscular look.

Engine and performance

2.0-liter turbocharged petrol engine
270 HP Power and 400 Nm Torque
Best SUV for off-roading
215mm ground clearance – 533mm capable of walking in deep water

The Grand Cherokee is a tremendous SUV for off-roading, but the priority of customers in the Indian market is still towards the more affordable model.

Interior and features

10.25-inch co-passenger touchscreen display
10.25-inch Digital Instrument Cluster
10.1-inch touchscreen infotainment system
9-Spicker Premium Sound System
Ambient lighting and active noise cancellation
Ventilated leather seats
Surround view camera
1076 liter boot space

The interior of the SUV is equipped with premium and high-tech features, which strengthens it in the luxury segment.

Safety and Advanced Technology

8 airbags
Tire pressure monitoring system
Terrain response mode
ADAS (Advance Driver Assistance System)
Hill start assist
Rain brake support
head up display
360-Digry Slighten View Camera

In case of safety, Grand Cherokee is no less than any luxury SUV.

Why the sale declines?

Expensive price: Initial price of ₹ 67.50 lakh limits it to limited customers.
No diesel option: Diesel SUV is more in demand in the Indian market, but it is only available in petrol.
Low Brand Popularity: Jeep is lagging behind brands like Fortuner and Land Rover in the Indian market.
Low marketing and promotion: Grand Cherokee promotion has been reduced compared to other premium SUVs.