Ask any Indian about Patanjali, and they will list more than one product they use. Since its inception in 1997, Patanjali has become a trusted FMCG brand. The brand has now branched out into various sectors, from health, home, and personal care to food products and Ayurvedic medicine.
The journey of Patanjali from a small pharmacy in the holy Indian city of Haridwar to having a solid pan-India presence is striking and worth being part of management studies. Patanjali has stuck to its roots and vision and wants to make Ayurvedic and Indian ways of living healthily more popular.
Where it started?
As already said, the story began in Haridwar in 1997 with small pharmacies under the Divya Chikitsalaya name to promote good health among people and provide free amenities. Their Divya Pharmacy kept the Ayurvedic medicine promotion through the pharmacy and its services. Previous
Of course, Baba Ramdev, with the help of Acharya Balkrishna and Karamveer, established Divya Yog Mandir Trust in 1995 to promote good health through Yoga and Ayurveda. Baba Ramdev made his push towards Yoga promotion on a wide scale with the telecast of his camps on national television. Ayurveda also got a push with Yoga.
The Divya Pharmacy then became Patanjali Ayurved and under the vision of its co-founder and leading powerhouse, Acharya Balkrishna, the brand’s further foray into FMCG sectors grew. Their motto is rural and urban development with a major focus on developing a healthy society via Ayurveda and Yoga.
Patanjali Ayurved focuses on giving quality products that support quality living. The FMCG group has heavily invested in developing organic and herbal products by helping farmers with high-grade farming, apart from raising their income.
Patanjali is all about ‘Make in India’ quality products that don’t damage your pockets and are available in almost every major and minor store and supermarket. It is about sustaining health with appetising products created from Ayurvedic R&D. All this is done under the careful eye of Acharya Balkrishna.
The path became clear – create high-quality Ayurvedic products that are reasonably priced, Indian and within everyone’s reach. The buyout of Ruchi Soya made Patanjali Ayurved into a bigger brand and it now competes with the biggest MNCs and Indian corporations.
Patanjali Ayurved plans to change healthy living with Ayurveda by growing big in the FMCG sector. They plan to keep innovating so that natural living and eating become part of our lives.
Patanjali vision and mission
Patanjali Ayurved was to develop a healthy society with Ayurveda and Yoga. They want to serve the people with the power of nature. All it takes is a scientific blueprint and real-life planning to create a successful healthy story. Their mission is to grow and develop India on the foundation of Ayurveda. It then shows healthy living to the world.
What goes inside the products?
What works for Patanjali Ayurved FMCG is the use of locally grown and sourced ingredients that Ayurveda has always backed. You can find natural ingredients like amla, bel, apples, Dalia, aloe vera, oranges, roses, honey, ginger, oats, karela, jamun, Tulsi, etc. along with Ayurveda-backed herbs and spices. The Ayurvedic formulation suits various needs, whether dietary or medicinal. The in-house R&D is conducted by talented scientific brains.
The conclusion
The journey, focus and game-changing market focus differentiate Patanjali Ayurved from other big names in the FMCG sector. Acharya Balkrishna and Baba Ramdev started this journey with a focus on changing lives with Ayurveda, Yoga, budget-friendly products and healthy living within reach. They will not stop till every person in any part of the world finds the magic of good living.
