Soon the use of popular social media platforms like Facebook and Instagram will not be completely free. Meta (Meta) is now preparing to introduce a paid subscription model, in which users will have to pay a fee every month for advertising experience.
According to reports, this step is being taken especially keeping in mind the European Union (EU) users. META plans to charge $ 14 (about Rs 1,190) per month from users for advertising experience. However, these services will still be free for users who want to continue using the platform with advertisements.
What will happen Combo Offer?
According to reports, META can also bring a combo plan, which will get advertising experience of both Facebook and Instagram. The price of this package can be $ 17 per month (about Rs 1,445). However, this facility will currently be available only to desktop users.
European Union’s strict effects
This decision of META has come out due to the new digital rules of EU. The European Union recently directed social media companies to avoid showing targeted advertisements based on users’ browsing activities.
Till now, companies like Meta and Google were earning billions of dollars by analyzing users’ data by analyzing the data of users. Under the new EU’s new instructions, if a company processes data without a user’s permission, it can be imposed strict action and heavy penalty.
Meta response
META has said that it will now take clear consent from the users before showing the advertisement and will not show any personalized ads to anyone without permission. The debate in the US on this issue is also intensified, where user data monitoring and targeting strategy of social media companies are being questioned.
What is subscription no ads (SNA) model?
The Subscription No Ads (SNA) model is a subscription system where users have to pay for advertising experience. This model is becoming a new way for tech companies to maintain revenue in the changing regulatory environment. This move of META is considered to be an attempt to balance the European Union’s stringent data protection rules. However, this is not the first time the social media platform has considered the paid model. A similar proposal has been discussed in 2023. Now it will be interesting to see how EU guides this model and how other tech companies adopt it.
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The post Facebook and Instagram users may have to pay the monthly fee soon, the paid subscription model is going to bring the META first appeared on News India Live | Breaking India News, The Indian Headline, India Express News, Fast India News.
