Bollywood powerhouse actor Ranveer Singh entered the field of health and fitness in November this year and launched his protein food and supplement brand. He described it as India’s first protein wafer bar brand. However, last week trolling started on social media regarding this product. Some experts and users strongly criticized it, calling it “unhealthy”.

Ranveer Singh’s new business venture

Ranveer Singh, who is known in Bollywood for his energy and dedication, tried to promote fitness and healthy lifestyle through his brand.

  • Launch: November 2023.
  • Product: India’s first protein wafer bar.
  • Story: Ranveer has introduced it for Indian fitness and health conscious people.

criticism on social media

Ranveer Singh’s protein bar came under fire by Shitija (Fit Chef), a fitness and nutrition coach.

  • What did the coach say?
    • In her video, Shitija raised questions over the “harmful ingredients” included in the protein bars.
    • They did not take Ranveer’s name but used a blurred picture of his product.
    • “Products promoted by big celebrities may look attractive, but they are not necessarily good for you,” he said.
  • Social Media Trolling:
    • Many users expressed their displeasure about Ranveer.
    • One user wrote, “He doesn’t eat this chocolate himself. This is just a way to loot money.”
    • Another said, “Ranveer Singh himself is harmful to the society.”

Mixed reaction from public

Amidst the discussion about Ranveer Singh’s brand on social media, some users criticized him, while some also supported him.

  • Critic:
    • “Any item should be sold only when you use it yourself.”
    • “Ranveer’s brand itself is unhealthy.”
  • Supporter:
    • One user wrote, “When celebrities are selling pan masala, you are questioning Ranveer’s protein bar which has only flour.”

Celebrity endorsement and responsibility

Promotion of a product by a big celebrity like Ranveer Singh is a big step for its success. However, it is equally important to ensure that the product is safe and of quality.

Rahul Dev

Cricket Jounralist at Newsdesk

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