City Union Bank (CUB), one of India’s leading private sector banks, has announced its partnership with Sunrisers Hyderabad (SRH) as their exclusive banking partner. This collaboration aims to bring fans closer to the exciting world of cricket while delivering enhanced banking services and experiences.
Through this partnership, City Union Bank will provide a variety of customized services and exclusive offers for SRH fans, players, and staff, blending the power of banking with the thrill of cricket. This alliance reflects both City Union Bank’s commitment to innovation and its dedication to connecting with sports enthusiasts across India.
Key Highlights of the Partnership:
1. Exclusive Financial Solutions for SRH Fans: City Union Bank will offer a range of exclusive banking products, including customized savings accounts, loans, and co-branded credit cards designed for SRH supporters. Cardholders can expect special rewards, discounts on SRH merchandise, and access to exclusive fan experiences.
2. Exclusive Offers for SRH Merchandise: As part of the partnership, CUB customers will receive exclusive offers on SRH merchandise, including jerseys, caps, and other memorabilia, making it easier for fans to support their favorite team.
3. Enhanced Digital Banking Services: City Union Bank will provide fans with seamless digital banking experiences, including easy-to-use mobile banking, contactless payment options, and instant access to exclusive SRH promotions through their online platforms.
4. Brand Visibility and Fan Engagement: The partnership will see CUB prominently featured on SRH match days, with digital and on-ground activations aimed at increasing engagement with fans. This includes advertisements, social media collaborations, and event sponsorships.
Strategic Collaboration for Growth
Speaking on the occasion, Dr N Kamakodi, MD&CEO of City Union Bank, said, “We are thrilled to partner with Sunrisers Hyderabad as their exclusive banking partner. This collaboration is a testament to our commitment to providing customers with more than just financial services. Through this partnership, we aim to bring fans closer to the game they love, while also offering them enhanced banking experiences.”
Mr. K. Shanmugam, CEO of Sunrisers Hyderabad, expressed his excitement, saying, “We are delighted to welcome City Union Bank as our exclusive banking partner. Their innovative approach to banking aligns with our vision of providing a memorable experience for our fans. We look forward to a fruitful partnership that brings us closer to the heart of cricket fans across India.”
