Valsad: Dhaval Patel, the BJP’s nominee for the Valsad seat, has chosen an unconventional path in the digital battleground of Gujarat’s Lok Sabha elections. In this era where candidates utilise social media to influence voters, Patel stands out. Patel has taken a unique approach to his campaign by tapping into the nostalgia of ’90s kids. Instead of relying on traditional platforms like YouTube and Facebook, he has cleverly created a ‘Mario’ game featuring himself. Patel’s ‘Super Dhaval’ has been making waves on social media with his innovative approach to engaging voters. As he skillfully navigates through obstacles representing pressing issues, people from all walks of life have taken notice.
“The Valsad Lok Sabha seat has witnessed a unique approach from Dhaval Patel, BJP’s candidate, as he ventures into the digital arena with a touch of nostalgia,” comments a senior BJP leader in Valsad. Patel’s innovative approach to transforming the beloved ‘Mario’ game into a political narrative has resonated with voters in Valsad and beyond.
Patel’s much talked about video
Patel’s video, which has been widely shared on social media, showcases his alter ego ‘Super Dhaval’ as he skillfully manoeuvres through a virtual world filled with symbolic obstacles that represent pressing societal issues like illiteracy, corruption, and unemployment, and tribal upliftment. Patel consistently delivers on his promises and ensures that the concerns of his constituents are addressed with tangible guarantees and pledges. Patel’s pixelated avatar is highly versatile and committed, addressing a wide range of issues from tribal rights to developmental initiatives.
Noting the connection between the game’s nostalgic charm and his campaign’s message, Patel recognises that although today’s youth may not have a deep understanding of ‘Mario,’ the game is cherished by an entire generation. Patel skillfully utilises this sentiment to bridge the generation gap, establishing connections with voters from all demographics by drawing upon a collective pool of shared memories.
At the heart of Patel’s digital campaign is the powerful moment when ‘Super Dhaval’ proudly declares his victory, raising a flag bearing the slogan ‘Aabki Baar 400 Par,’ alongside a striking portrait of Prime Minister Narendra Modi. This symbolic gesture effectively mobilises supporters, uniting them behind the BJP’s vision for a decisive electoral triumph.
Mixed reactions to Patel’s idea
Patel’s unique approach has attracted both praise and criticism, igniting discussions about the changing nature of political campaigns in the digital era. Some critics raise concerns about the effectiveness of these tactics in tackling important issues and advocate for a more nuanced discussion on policy matters.
The Lok Sabha elections in Gujarat are gaining momentum, and Patel’s ‘Super Mario’ campaign is a perfect example of how political communication is evolving. It combines creativity, innovation, and a touch of nostalgia, reflecting the changing dynamics in this field.
