News India Live, Digital Desk: Bharat ka gaana: The tradition of Indian music is thousands of years old and has made a deep place in the hearts of music lovers of the world. Due to the hard work and continuous efforts of generations, Indian music has maintained its unique identity even during the modern pop culture. In the year 2025, Indian music is making a strong presence on the world stage, expanding its borders.
In the digital age, the demand for regional content is increasing rapidly all over the world including India. Realizing this global demand, the Indian music industry is taking steps towards fulfilling it further effectively. According to the latest EY, the media and entertainment industry has reached $ 2.3 trillion in 2024, which is expected to be $ 3.1 trillion by 2027. The Indian music industry plays an important role in this huge growth.
Recently, during the ‘Waves Summit 2025’, Prime Minister Narendra Modi shared his approach to the Indian music industry. PM Modi advised Indian artists to use the power of the digital age and promote Indian culture globally. Giving the slogan of “Create in India, Create for World”, he said that as foreign artists perform in India and get success on digital platforms, similarly our artists should also demonstrate their talent and culture globally.
Soon after Prime Minister Modi’s speech, the Indian music streaming platform ‘song.com’ launched the #Bharatkagaana Campaign, which aims to recognize Indian music and artists on the international stage. As soon as it was launched, this campaign received a great reaction globally. Music lovers from all over the world are constantly listening to Indian artists and appreciating this campaign. The #Bharatkagaana campaign of the song app is becoming increasingly popular and touching the hearts of music lovers.
Operation Sindoor: 75 terrorists killed in India’s retaliation, fear spread in Pakistan
