Apple has cut the prices of its iPhone and other products in China for four days. This offer will start from January 4 and will run for the next 4 days, in which customers will get a discount of up to Rs 6,000 on iPhone 16 series and other products. This move comes at a time when Huawei is offering huge discounts on its premium smartphone series.
Apple is the largest company in China’s premium smartphone market, but it is facing tough competition from Huawei.
Biggest discount on iPhone 16 Pro
- iPhone 16 Pro models:
- For 4 days from January 4, iPhone 16 Pro and 16 Pro Max will be available at a discount of up to 500 Yuan (approximately Rs 5,850).
- iPhone 16 Pro:
- Original price: 7,999 yuan (Rs 93,705).
- iPhone 16 Pro Max:
- Original price: Rs 1.17 lakh.
- After the discount their prices will reduce further.
- Other Products:
- Discounts will also be available on older iPhone models and other Apple products.
- Last year also:
- In 2024, Apple reduced the prices of its products in a similar manner for four days.
Huawei’s aggressive strategy
- Huawei is also offering huge discounts to increase its sales in the premium segment.
- Huawei Pura 70 Ultra (1TB):
- Current price: Rs 1.06 lakh.
- Launch price: Rs 1.28 lakh.
- Huawei Mate X5 (foldable phone):
- Current price: Rs 1.23 lakh.
- Available with a discount of 19%.
- Huawei Pura 70 Ultra (1TB):
Benefit of subsidy to Chinese customers
- government subsidies:
- The Chinese government has announced subsidies on products like smartphones, tablets, and smartwatches to boost domestic demand.
- Earlier this subsidy was available only on cars and home appliances.
- Now devices like smartphones have also been included in this scheme.
- Economic conditions:
- China’s economy is currently facing challenges.
- The situation has become more complicated due to US sanctions.
- The purpose of subsidy is to motivate customers to purchase and strengthen the market.
