Apple has had to take new steps to maintain its foothold in China, the world’s largest smartphone market. Amidst the increasing dominance of local companies and changing economic conditions, Apple has announced huge discounts on its iPhone models.
Special discount on iPhone in China
According to a report by Reuters, Apple has decided to discount its iPhones in China by up to 500 yuan (about $68.50). This offer will run from January 4 to 7, in which discounts will be given on many iPhone models.
How much discount on which model?
- iPhone 16 Pro:
- New price: 7,999 yuan.
- Discount: 500 yuan.
- iPhone 16 Pro Max:
- New price: 9,999 yuan.
- Discount: 500 yuan.
- iPhone 16 and iPhone 16 Plus:
- Discount: 400 yuan.
Tough competition from Huawei
In China, Apple is facing heavy competition from its domestic rival Huawei.
- Huawei has rapidly gained dominance in the market by strengthening its smartphone portfolio.
- Apple is finding it difficult to maintain its market share in China due to changing economic conditions and the popularity of local brands.
Increasing dominance of domestic smartphone companies in China
- China’s domestic companies such as Huawei, Xiaomi, Oppo, and Vivo dominate the smartphone market.
- These brands have challenged Apple with affordable pricing and high-end features.
- Apple, the No. 1 smartphone company globally, continues to struggle with local preferences in China.
Apple’s falling market share
Apple’s market share in China is continuously falling.
- Due to Huawei and other domestic brands, Apple has to reduce the prices of its products.
- This move shows that Apple is resorting to new promotional strategies to maintain its position in the China market.
