Establishing a new standard, India’s leading and customer-focused brand livepure provides the largest range of maintenance-free water purity to consumers, to provide an experience of maintenance-free water purity. The biggest concern of consumers is the cost of maintenance of water purifier equipment, which is up to Rs 5,000 per year. The company has introduced this range with the aim of completely eliminating this cost, and intends to bring revolutionary changes in the field of water purification.
Under this, Livepure has brought back its popular ‘Hathi Mat Palo’ TVC campaign. This campaign will be broadcast during IPL this year and on various national and regional channels. The campaign will promote the company’s newly launched maintenance-free purifiers, which will end the cumbersome and expensive process of maintenance.
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Under this new initiative, Premium Water Purifier Alura, Alura Premia, Serno, Aterna and Etina Premia have been introduced with about 30 months integrated maintenance services. This will ensure that customers will continue to get pure water without any additional maintenance costs for a long time, which will make ownership experience simple and uninterrupted.
Livepure has become the first brand to start embedded services in India. Through this, the company has established a new dimension of credibility, convenience and financial stability for its customers. The company is offering a complete mix of state-of-the-art technology and customer-focused approaches with a target of achieving 60% market share. Through this, the availability of clean water in India and water treatment industry are getting new dimensions.
Rakesh Kaul, managing director of Livapure, said, “We are committed to making customer experience more convenient and satisfactory. This integrated service is not just a facility, but a promise of long -term value and peace of mind.”
Consumers are now giving priority to simple solutions for their daily requirements. In this background, this initiative of the livepure will prove to be an important milestone in the industry, which will make the ownership of water purifiers more accessible, inexpensive and advanced.
