Renault India has taken a major step forward in its long-term commitment to the country with the launch of its new design center in Chennai. This new facility marks the beginning of Renault’s refreshed strategy called ‘renault.rethink’, which focuses on building more India-focused products.
Positioned close to the Renault Nissan Technology & Business Centre India (RNTBCI), the new design hub is expected to play a key role in shaping future models that are not only designed in India but also tailored to meet local market needs. The move builds on Renault’s strong manufacturing base in the country and signals its intent to deepen its innovation efforts for Indian consumers.
“India is highly unique and locally driven. Having a dedicated design studio is essential to understanding its nuances, listening to its needs, and building from its strengths. The Renault Design Centre Chennai will focus on developing models and concepts tailored to the Indian market while contributing to Renault Group’s global projects. By leveraging local talents and insights, this centre will play a key role in shaping Renault’s future mobility solutions. Its strategic location — at the heart of RNTBCI’s excellence hub — also enables closer collaboration across functions and faster integration of design into our engineering and innovation processes,” stated Laurens van den Acker, Chief Design Officer, Renault Group.
Renault is gearing up for a major shift in its India operations, viewing 2025 as a turning point in its journey within the country’s growing automobile market. With the introduction of its new ‘renault. rethink’ strategy, the French automaker is aiming to build a stronger and more focused presence in India. This fresh approach reflects Renault’s renewed commitment to the market, with a clear emphasis on innovative design, advanced technology, and a deeper level of localisation. Through this initiative, Renault hopes to reintroduce itself to Indian customers and partners, encouraging them to see the brand in a new light.
As part of its new vision for India, Renault has unveiled the ‘renault. rethink’ sculpture—an artistic expression of the brand’s evolving identity and bold future direction. More than just a visual installation, the sculpture serves as a symbol of transformation and innovation, reflecting Renault’s focus on continuous progress. It offers a glimpse into the company’s upcoming design philosophy, shaped by modern influences like glitch aesthetics and the art of process. With fragmented surfaces and a central light feature that brings the structure to life, the sculpture represents Renault’s dynamic journey—constantly emerging, adapting, and growing alongside the Indian market. It also highlights the brand’s intent to blend creativity with sustainability while keeping local aspirations at the heart of its design approach.
