There have often been questions on the figures of Bollywood films earning. There are many allegations about block booking, false box office collections and publicity to create hype. But do you know that the makers have been adopting unique tricks for years to make films a hit?
Famous lyrics and script writers Varun Grover recently mentioned an old story, in which he experienced the promotion trick used by T-series 28 years ago. He said that in today’s era, the tricks made to force the film forcibly hits are nothing, if you look at that trick of T-Series!
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T-series adopted the unique idea of ’Lucky Draw’
Varun Grover shared a funny incident of his childhood at an event. He told that when he was Govinda’s superhit film ‘Hero No. 1 ‘went to see, then the T-series took out a unique scheme.
They told,
“T-series launched new fans at that time. A lucky draw was kept for the ticket buyers. In the theater, one of the people who were sitting on the seat, one of the lucky seat number was chosen and the person sitting on that seat was given the fan reward. ”
he adds,
“We were sitting on the number 7, 8 and 9 seats in three friends theater. There was an announcement on the screen at the interval that the lucky draw number 9 had come out. We happily reached the manager and said that we are three people, what will we do to a fan? “
Varun Grover got a ‘prize money’ of 100 rupees
According to Varun Grover,
“We told the manager that the fan has three blades, we are three people, but there will be no benefit. We suggested that the number of fan is given to us. The fan cost around Rs 600-650. But the manager offered us only 300 rupees. ”
He further says,
“At that time the movie ticket was about 20 rupees, so it was also a huge amount of 100 rupees for us. I thought let’s get 100 rupees thanks to T-Series! But I did not know that later they would earn crores from the industry and my share would be lost somewhere. “
Strange ways of promotion in Bollywood
This anecdote of Varun Grover tells that the unknown methods of marketing and promotion in Bollywood are being adopted for years, not from today.
Block Booking: Filmmakers themselves increase the box office collection by purchasing thousands of tickets in the first week. False figures: Reports of the exaggeration of films being exaggerated are common. Create hype: The film is said to be a hit from fake reviews and booking figures. Free Ticket Scheme: Some big budget films create an atmosphere of houseful shows by distributing tickets free on their first day.
Varun Grover: Bollywood’s best writer
Varun Grover is a prestigious writer and lyricist in Bollywood today. He has written many superhit films and web series, including:
‘Masaan’ – a magnificent story and a film known for strong dialogues.
‘Sacred Games’ – This web series of Netflix is an example of his excellent writing.
The songs of ‘Dum Laga Ke Haisha’ – his songs written were well appreciated.
