Prayagraj: As the sacred waters of the Ganges, Yamuna, and Saraswati converge at Prayagraj, millions embark on a spiritual pilgrimage to Maha Kumbh 2025. A once-in-a-lifetime opportunity for self-discovery and divine grace, the journey for many can be challenging. Recognizing this, Reliance Industries Limited has launched ‘Teerth Yatri Seva,’ a comprehensive initiative to ease the pilgrims’ progress, as well as ensure their well-being.
Guided by its ‘We Care’ philosophy, Reliance is providing the pilgrims with a wide spectrum of services – from nourishing meals and essential healthcare to safe transportation and seamless connectivity.
“It is said that when we serve Teerth Yatris, we too are blessed. Our services to the pilgrims who are on a spiritual journey, in a once-in-a-millennium event, aim to meet the needs of the most vulnerable among them,” said Anant Ambani, Director, Reliance Industries Limited.
“We believe in our ‘We Care’ philosophy. At the Maha Kumbh, the world’s largest religious and cultural congregation, it is our opportunity to serve, to enable health, welfare and safety of lakhs of pilgrims, and to make their journey safer, smoother and easier.”
Eight Acts to Facilitate Pilgrims’ Progress
1. Nourishing Souls (Anna Seva): Recognising the importance of sustenance, Reliance is providing hot and nutritious meals to thousands of pilgrims daily through its Anna Seva programme. Reliance volunteers are serving free meals and water at various akharas. Upholding the ‘We Care’ spirit, they are also actively supporting pilgrims in every possible manner.
2. Comprehensive Healthcare: Ensuring the health and safety of pilgrims is paramount. Reliance Foundation is providing 24×7 medical care comprising facilities such as men’s and women’s wards, OPDs, and dental services. Recognising the unique needs of women pilgrims, Reliance is also distributing free sanitary napkins.
3. Easing the Journey: Recognising the challenges faced by the elderly and those with limited mobility, Reliance is providing electric vehicles and golf carts for convenient transportation within the Kumbh Mela grounds. Furthermore, dedicated transportation is being arranged from Prayagraj to the Sangam, facilitating easy access for all pilgrims.
4. Safety on the Sacred Waters: To ensure safety of the pilgrims venturing into the sacred waters, as well as of boatmen and Jal Police, Reliance, in collaboration with the district administration, is providing life jackets and reinforcing safety measures for boats plying on the holy rivers.
5. Comfortable Rest Zones: Reliance Consumer Products Limited (RCPL) has established Campa Ashrams – designated rest zones to provide a comfortable and relaxing space for pilgrims during their journey.
6. Clear Navigation: Directional boards with clear and easy-to-read signages have been installed throughout the Kumbh Mela grounds to assist pilgrims in navigating the vast expanse of the venue.
7. Enhanced Connectivity: Jio has significantly enhanced connectivity in Prayagraj by installing new 4G and 5G BTS, upgrading existing infrastructure, and deploying transportable towers and small cell solutions at critical locations. New Optical Fibre has been laid across key areas to ensure seamless communication for all.
8. Supporting the Guardians: Recognising the invaluable service of the police, Reliance is providing water at police booths and supporting their efforts with barricades and watch towers to ensure the safety and security of all visitors.
Reliance is collaborating with renowned spiritual organisations, including Sharada Peeth Math Trust Dwarka, Shri Shankaracharya Utsav Sevalaya Foundation, Niranjani Akhara, Prabhu Premi Sangh Charitable Trust, and Parmarth Niketan Ashram, to maximise the impact of its services and reach a wider segment of pilgrims.
As millions of devotees converge in Prayagraj, Reliance remains committed to serving the community’s needs throughout the duration of Maha Kumbh 2025. Through ‘Teerth Yatri Seva,’ Reliance strives to ensure that the pilgrims’ journey is safe, comfortable, and spiritually enriching.
About Reliance Industries Limited
Reliance is India’s largest private sector company, with a consolidated revenue of INR 10,00,122 crore (US$ 119.9 billion), cash profit of INR 1,41,969 crore (US$ 17.0 billion) and net profit of INR 79,020 crore (US$ 9.5 billion) for the year ended March 31, 2024. Reliance’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, advanced materials and composites, renewables (solar and hydrogen), retail and digital services.
Currently ranked 86th, Reliance is the largest private sector company from India to be featured in Fortune’s Global 500 list of ‘World’s Largest Companies’ for 2024. The company stands 49th in the Forbes Global 2000 rankings of ‘World’s Largest Public Companies’ for 2024, the highest among Indian companies. Reliance has been recognized in Time’s list of the 100 Most Influential Companies of 2024, marking the only Indian company to have achieved this honor twice. Reliance is the top ranked Indian company and the only one in the top 100 on Forbes’ ‘World’s Best Employers’ 2023 list. Additionally, it is featured among LinkedIn’s ‘Top Companies 2023: The 25 Best Workplaces To Grow Your Career In India.’ Website: www.ril.com
