It is safe to say that Patanjali through its various initiatives and branches has become a messiah for the India farmers. In addition, it has made a positive difference in the local economy by its various workings. The impact of Patanjali’s ingenuity has made a constructive dent in the way agriculture and economy functions. There is a need to understand these workings so that it acts as a textbook for those looking to make a mark in Indian agriculture and economy.
From the product angle
Patanjali Ayurved, Patanjali Foods and Divya Pharmacy requires high-quality ingredients to create their products. It includes grains, spices and other items to be sold directly or to make products like jams, pickles, sauces, poha and so on. The herbs and Ayurvedic plants make the medicines.
They consider the farmers as their assets. That’s why they use contract farming to get the herbal and organic products. Divya Yog Mandir Trust and Patanjali Yog Peeth cultivates endangered herbs on its farms. Patanjali also sells organic agri products like fertilisers, pesticide, etc.
Representative image | Canva
Patanjali Farmer Samridhi Programme
This major initiative by Patanjali Organic Research Institute or PORI focuses on changing the way organic farming is done in India. It is about providing broad skill training to farmers on organic farming methods. It wants farmers’ success through sustainable and integrated farming methods.
The three objectives of this program are: building farmers’ income via organic farming, skill development through planned training programs and adopting sustainable farming approaches. The other supporters are National Skill Development Corporation and Agriculture Skill Council of India.
The progressive Patanjali Farmer Samridhi Programme will help the farming community grow bigger through education and pioneering practices while keeping the environment safe.
Representative image | Canva
The local economy push
Patanjali promotes the ‘Made in India’ jargon. From planning to getting in raw materials to creating the products and selling it in India, the brand is all local. While the product base is Ayurveda (an ancient Indian science), its focus on Yoga showcases the benefits of the Indian healthy philosophy.
The Patanjali products are economical which allows people to buy more. Plus, the focus on the Patanjali franchise allows entrepreneurial skills and control over how they sell. The brand supports local talent to build their R&D and also have training facilities for the,
The conclusion
All in all, Brand Patanjali wants India to shine in terms of agriculture, healthy living, Ayurveda and Ayurvedic living and economic rise.
